Taking Advantage of Popular Search Trends

One of the techniques of driving traffic to your website or blog is to write about keywords that a lot of people are currently searching.

There are a lot of tools on the internet which could help us determine these keywords like Google’s very own Zeitgeist or through keyword tools and wordtracker tools.

I read somewhere that a blogger was able to increase his traffic because he happened to post about a popular TV show at the time.

Of course a site or blog trying to maintain a theme or niche could not simply write about any popular keyword that would come along. But there is still a way to take advantage of this technique like simply blogging about a popular keyword that falls within your theme.

Anyway here is a guy from a Business 2.0 article who was very successful doing this.