What Keeps Readers Returning to Blogs

I read a certain comment on one of the Philippine’s top blog. The person said that he could not figure out why that certain blog was considered the top blog when all the author do was brag about his gadgets, hist trips, and his blogs.

It made me question my own motives why do I keep coming back to certain blogs.

Big Brother is a popular show because it allows viewers to peek into a group of peoples lives. I guess it is the same with blogs. We keep coming back because we just want to find out what the authors are doing. Pretty much like the Big Brother show.

Secondly, certain authors are fond of posting very short entries. Sometimes I too question if they truly provide real value to their readers because the entries are so short that I barely got a hint on what the post was all about.

But, although the authors only provide very little information, and sometimes we would even see certain post as useless information, looking at it deeply we would discover that this style of blogging do offer us certain value.

Short posts taken collectively could give us an idea where our community/society is at.
It can reveal to us what’s in, what’s out, the general aspirations of people, our current issues, and our present concerns.

Just like with news programs, we keep returning to these blogs because we feel a need to know.